Red Hilton expands local business podcast spotlight

Massachusetts real estate agent Red Hilton is using the AskForRed.com Real Estate Team’s “Tell Us a Story Local” initiative to feature small businesses across southeastern Massachusetts at no cost. The program combines podcast-style interviews, social clips and press release distribution to help local owners reach new audiences and build visibility.

Why it matters: - The program gives small businesses free marketing support at a time when visibility and content production can be expensive and time-consuming. - The initiative is designed to help independently owned businesses reach new customers and strengthen the neighborhoods they serve. - AskForRed.com frames the effort as a way for a real estate team to give back to the same communities where it works.

What happened: - Massachusetts real estate agent Red Hilton is continuing the “Tell Us a Story Local” initiative through the AskForRed.com Real Estate Team. - The program was developed with Boston-based public relations and marketing agency Belmont City Press LLC. - The initiative highlights independent businesses in southeastern Massachusetts through interviews, social media content and press release distribution. - Participating businesses pay nothing. - Business owners spend about 90 minutes on the process, which can be completed in one or two virtual sessions.

The details: - Each participant gets help preparing a 30-second elevator pitch and interview questions. - Each interview is designed as a podcast-style conversation focused on the owner’s story, expertise and customers. - The program produces about 15 to 20 short-form video clips for social media. - Participants also receive a professionally prepared and distributed press release. - The package includes ready-to-use marketing materials that owners can continue using after the interview. - AskForRed.com and Belmont City Press LLC handle the interviews, social media content and press release work. - Hilton said small business owners often lack the time and budget for marketing, and the program is meant to make that easier. - The initiative has already featured Adina O'Neill, founder of Milton-based TeamB*Real, and Lili Jimenez, founder of South Boston-based Lili Latin Dance. - Hilton said the effort reflects her view that communities are built on the people and businesses that make neighborhoods feel like home. - Hilton also said local business success supports jobs, families and stronger neighborhoods.

Between the lines: - The project blends community outreach with publicity services, giving the real estate team a way to build local relationships while elevating neighborhood businesses. - The program also positions real estate marketing as broader community development work, not just property promotion. - By offering interviews and distribution at no cost, the initiative lowers a common barrier for smaller operators that may not have dedicated marketing resources.

What's next: - AskForRed.com is inviting independently owned businesses in Plymouth, Norfolk and Bristol counties and surrounding Massachusetts communities to participate. - Business owners can visit Tell Us a Story Local to learn more, view past interviews and be considered for a feature. - Hilton’s team is expected to continue adding new local business profiles as interest grows.

The bottom line: - “Tell Us a Story Local” turns a real estate team’s community outreach into free media support for small businesses, with the goal of boosting local visibility and long-term neighborhood ties.